Payamanta Basu
Growth | Data Analytics | Digital Marketing | Project Management
- Role
- Associate Manager at iQuanti
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Payamanta Basu
I’m a digital analytics and growth expert with over 10 years of experience helping…
Experience
Associate Manager
Nov 2022 — Present · Bengaluru, IN
Led high-impact digital analytics programs for global clients across the US, Canada, and APACAchieved 20% conversion rate improvement and 35% drop-off reduction through data-driven CRO and funnel optimization strategiesMigrated reporting infrastructure to GA4 and Tableau, enabling better executive visibility and automationSpearheaded client onboarding, SOW creation, performance tracking, and insights delivery to drive ROIDelivered insights to improve retention, upsell, and personalisation strategiesStreamlined cross-functional project management workflows, improving delivery efficiency by 25% and reducing turnaround time through structured planning and tool automation.
Education
Indian Institute of Social Welfare and Business Management
PGDBM
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