Payal Saxena

Experience

1. Senior Consultant

   Infosys

   Feb 2022 — Present · Gurugram, IN

   Project 1: European E-commerce web shop (Current project)Successfully managed end-to-end use cases in SFMC, including working with Automation/Journey Builder and creating dynamic email templates. Use cases include:Additionally, I have hands-on experience with various SFMC tools, including:• Automation Activities: Proficient in automating tasks like file imports and query activities.• Query Studio: Skilled in using Query Studio for data manipulation and reporting.• Postman: Experienced in creating GET and POST requests by Postman.• Cloud Pages Development: Developed key cloud pages like the Preference Center to display dynamic content and save preferences, and a Feedback Page to collect and store user feedback.• Analytics Builder: Utilized Analytics Builder to generate reports for all journeys.• Deployment: Experienced in deploying use cases from Development to Production Business Units (BU).• Reporting: Created daily hard bounce reports using Analytics Builder and Query Studio.• Live Use Case Management: Managed and monitored live use cases, ensuring performance tracking and optimization.Project 2: US Based Bank• I have 1.5 years of experience working on various localization projects for a US-based bank.• I have created 50+ customized, real-time emails on SFMC for banking services.• I worked on content migration fromSeligent to SFMC for different channels, such as SMS, push, and message center, by working Mongo DB shell scripts.• I created templates and sender profiles, set up send classifications, and associated them according to the client’s specifications.• I troubleshoot code-related issues and collaborate effectively with teams to resolve challenges and ensure smooth projectexecution.• I conduct code reviews for team members, ensuring that coding standards and best practices are consistently followed.• I utilized MongoDB and shell scripts to trigger SMS notifications for banking services.

Education

• Gautam Buddha University

  Bachelor of Technology - BTech

  2008 — 2012

Skills

• Search Engine Optimization (SEO)
• Google Analytics
• Video Blogging
• SEO
• Smo
• Linkedin Marketing
• Keyword Research
• Article Creation
• Html
• Twitter Marketing
• Blog Marketing
• Google Adwords
• Classifieds
• SEO on Page
• Social Media Blogging
• Wordpress
• Press Releases
• Ms Excel
• Facebook Fan Page Strategies
• SEO Off Page
• Weebly
• Article Submission
• Social Bookmarking
• Ms Office
• Website Creation
• Blogging Software
• Ppc
• Website Promotion
• Google Webmaster Tools
• Facebook Fan Page Creation