Payal Roy Choudhuri

About Payal Roy Choudhuri

Marketing, at its core, is human psychology in motion.That\'s been my north star across 15+ years of building marketing and revenue systems for B2B SaaS and product companies across North America, UK, the Middle East, and India, in Fortune 500s and startups alike.And the pattern has been remarkably consistent. Most of the times I have been brought into an enterprise, I have observed two things: either start the marketing function from scratch or fix it. But let\'s be honest: marketing today has changed, or rather rearchitected. It\'s no longer a support function that can passively influence. It\'s a growth function that drives revenue. Every program, event, and campaign needs to trace back to a pipeline outcome. You have to sit within your business not at the fence - talk to leadership and align on what to build, how to take it to market, and how to sustain growth once it reaches customers. For me that\'s meant owning brand, demand generation, go-to-market, sales alignment and influencing pre-sales, customer success, partnerships, and product UX at various points. And that discipline is what gives marketing genuine authority in a business, and that\'s what has been my endeavour.The thread running through all of it has been one conviction: Don\'t sell. Make them buy. The question that opens every engagement is the same: what does our customer need to believe, and what is stopping them? That shift from message to psychology, from activity to intent, is what my proprietary frameworks EQ to IQ, Net & Bait, and BOT-Shop are built on, and what has produced the first marketing-sourced pipeline in organisations that never had one.From working with the U.S. Embassy and high-profile M & As, to being part of national campaigns, I have seen this work whether you have a million dollar budget or none. You have to be outside in, speak to the EQ, meet your customer where he is and be disciplined.The recognition has been a byline, not the goal. Recognised as Fabulous Marketer 2025 by the World Marketing Congress.

Experience

1. Marketing Director

   Platform9

   Feb 2026 — Present · Pune, IN

   Brand building is not soft. It’s the first line of your sales funnel.As Integrated Marketing Director at Platform9, my focus is twofold: build durable mental availability among out-of-market buyers, and activate high-intent buyers through frictionless digital experiences.At a strategic level, this means:• Owning the integrated framework across web, digital, campaigns, content, events, and brand investment• Allocating marketing capital across long- and short-term strategies• Establishing Category Entry Points that make Platform9 unavoidable and governing the website as a primary revenue asset• Partnering with Product, Sales, MOPS, Engineering, and agency teams to translate strategic bets into scaled outcomes• Applying modern marketing science to prioritize initiatives with measurable market impactMy modus operandi across all marketing levers is simple: Measure market momentum and revenue contribution. If it does not increase share-of-wallet or accelerate VMware displacement, it does not scale.

Education

• MIT World Peace University

  Postgraduate Degree, Marketing

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

• BMCC

  Bachelor of Business Administration (BBA), Marketing

  2008 — 2011