Payal Singh
Marketing @AmEx | Ex-Zomato
- Role
- Marketing Analyst at American Express
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Payal Singh
As a Marketing Analyst at American Express, I drive the end-to-end execution of offer campaigns, from ideation to launch, ensuring seamless collaboration across multiple teams and stakeholders. I focus on promoting and marketing brand offers through strategic placements across the website, push notifications, social media, emailers, and login/logout alerts, maximizing customer engagement and brand visibility.At Zomato, I oversaw PAN India Dining content, ensuring the best user experience on the app. I excelled in problem-solving, brought innovative ideas to the table, and procured content that enhanced search and discovery, delivering highly relevant results for users.Previously, I advanced from Content Writer to Content Team Lead at Tech2Globe Web Solutions, where I gained expertise in content marketing, social media marketing, SEO, web writing, e-commerce optimization, and team leadership.Let’s connect to share insights and explore opportunities in the marketing industry.Email:
Experience
Marketing Analyst
Sep 2024 — Present · Gurugram, IN
Education
Indira Gandhi National Open University
Master of Arts - MA, English Literature
2019 — 2021
St. Stephen's College, Delhi
Certificate Course, German Language and Literature
2019 — 2020
Indira Gandhi National Open University
Master of Arts - MA, Psychology
Jesus and Mary College (JMC), Delhi
Advertising & Marketing Communication
2018 — 2019
Mata Sundri College For Women
Bachelor of Arts - Economics (Minor) & English Literature (Major)
2016 — 2019
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