Payal Rohra

About Payal Rohra

I am a Content and Project Management leader with a record of driving enterprise content strategy, employer branding, and GTM communication across BFSI, IT, SaaS, Cybersecurity, EdTech, Pharma, and lifestyle sectors.I hold expertise in leading cross-functional teams and managing end-to-end content operations, aligning brand positioning, B2B marketing, PR strategy, and digital campaigns with business objectives. My work spans multi-country MarCom initiatives, stakeholder communication, and structured delivery frameworks that strengthen brand authority and market presence.My work focuses on building structured content systems that connect storytelling with business outcomes. From scaling LinkedIn authority to launching cybersecurity IPs and restructuring acquisition funnels, I align content strategy with demand generation, stakeholder management, and performance-driven execution.I enjoy functioning between paradoxes — creativity and process, speed and quality, vision and execution — and converting complexity into structured delivery. My leadership blends strategic thinking, operational discipline, AI-driven content systems, and measurable growth to translate ideas into business reality.Core CompetenciesStrategy & Growth: Content Strategy & Planning | GTM Strategy & Product Positioning | B2B Marketing | Employer Branding & EVP Development | Digital Campaign Strategy | LinkedIn Growth StrategyOperations Execution: Project Management & Delivery | Editorial Management & Content Calendars | Event Planning & IP Development | PR & Media Strategy | Influencer Marketing & Creator Management | Cross-Functional Stakeholder ManagementSystems & Tools: AI-Driven Content Systems (ChatGPT, Gemini & more)| Slack | Microsoft Teams | Workflow Automation ToolsLeadership & Behavioral Strengths : Strategic Thinking | Leadership & Team Mentoring | Client Relationship Management | Stakeholder Communication | Time & Priority Management | Adaptability & Problem-Solving | Decision-Making Under Pressure | Collaborative Cross-Functional Execution | High-Volume Operational Discipline | Narrative Thinking & Storytelling

Experience

1. Head of Content

   Unplug Infinity Media Pvt. Ltd

   Jan 2025 — Present

   Lead enterprise-level content strategy, employer branding, and GTM communications across BFSI, EdTech, and Pharma clients while managing a 10–12 member content team and multi-sector brand portfolios. BFSI (Employer Branding & Talent Strategy)- Engineered employer branding frameworks that drove a 20% surge in tech hiring, leveraging hackathons, internal mobility communications, and EVP-led storytelling to strengthen talent acquisition pipelines and tech events- Elevated internal engagement and leadership visibility through structured communication ecosystems (DEI charters, executive podcasts, cross-functional hiring campaigns), positioning the BFSI brand among the highest-engaging employer brands within peer culture teams. EdTech (Growth & Admissions Acceleration)- Delivered a 40% increase in admissions by restructuring the digital acquisition funnel using regional influencer marketing, high-conversion reels, and performance-driven content ecosystems- Enabled ~100 student placements per month while amplifying visibility of 1200+ corporate partnerships, strengthening institutional credibility, and accelerating enrollment conversions. Pharma (Scientific & Product-Led Branding)- Strengthened product and industry leadership positioning by executing real-time digital amplification at expos, resulting in increased footfalls and higher participation in product nominations across scientific forums- Enhanced partnership visibility and market trust through PR-led campaigns, technical storytelling, and leadership-aligned communication strategies, transforming low digital presence into measurable industry authority.

Education

• NDMVP College of Engineering

  Bachelor of Engineering - BE, Information Technology