Payal Patwal
SEO & Content Marketing Executive | AI-Assisted Content Strategist | Organic SEO, Content & Landing Page Optimization | IMSUC’2026
- Role
- Digital Marketing Trainee at Zynix.AI
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Payal Patwal
I am pursuing a Bachelor’s in Business Administration (Digital Marketing) from IMS Ghaziabad, with hands-on experience in SEO, performance-driven content, and conversion-focused website optimization. Over the last year, I have executed end-to-end SEO initiatives, including keyword research, on-page optimization, landing page creation, and technical improvements.Contributing to 125% growth in total organic keywords and significant gains across competitive ranking ranges (11–20 positions ↑700%, 21–50 ↑70%). I have supported Top-3 rankings for high-intent service keywords and established early AI search visibility, with 85+ pages cited by AI tools (ChatGPT) and multiple SERP feature placements. I have written 25+ SEO-optimized blogs, developed and optimized 50+ landing pages, and authored 70+ meta titles and descriptions aligned with search intent and conversion goals. I have improved page performance and indexing using RankMath and strengthened content visibility through internal linking and structured optimization. My tool stack includes SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner, Google Search Console, Google Docs/Sheets, MS Excel, Canva, WordPress Elementor, and RankMath.
Experience
Digital Marketing Trainee
Feb 2026 — Present · New Port Richey, FL, US
Executing integrated marketing strategy across social media, content, email, and SEO using tools like SEMrush, Ubersuggest and Google Keyword Planner2. Planning, scheduling, and managing social media content calendars while tracking post performance through Meta Business Suite and LinkedIn Manager3. Supporting email marketing campaigns, audience segmentation, and engagement workflows using Mailchimp and marketing automation tools4. Creating, updating, and publishing website content using CMS platforms (Wix) while ensuring accuracy, consistency, and conversion alignment5. Tracking website and campaign performance using analytics tools to report insights, prepare summaries & recommend data-driven optimizations
Education
IMS Ghaziabad (University Courses Campus)
Bachelor of Business Administration - BBA
2023 — 2026
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