Payal Nayak

Experience

1. Team Lead

   GIVA

   Jan 2023 — Present · Bengaluru, IN

   As a Team Lead Manager at GIVA, I am responsible for leading influencer marketing campaigns and overseeing the brand’s social media presence. This includes identifying and establishing collaborations with influencers to promote the brand, creating compelling content, and ensuring the seamless execution of campaigns. A key aspect of my role involves curating and producing high-quality content across various platforms such as Instagram, Facebook, and YouTube. I design posts and develop content calendars that align with the company’s marketing objectives, ensuring consistency in the brand’s voice and relevance to the target audience.I also manage multimedia elements, including videos, stories, and reels, in collaboration with content creators to enhance visual appeal. In addition to content creation, I lead a team, providing guidance, support, and direction to ensure optimal performance and alignment with business goals. I oversee the planning, execution, and analysis of campaigns, ensuring that all team members work efficiently and collaboratively. Furthermore, I handle the budget for all campaigns, allocating resources effectively across influencer partnerships, paid advertising, and content creation. I drive revenue through paid ad campaigns, particularly on Meta (Facebook/Instagram), by strategically developing and optimizing these campaigns to increase sales and enhance brand visibility. I continuously analyze engagement metrics and ad performance to refine strategies, aiming to increase audience engagement, brand awareness, and overall revenue. This role requires a combination of creativity, strong communication skills, leadership, and strategic oversight to achieve business goals while maintaining effective budget management.

Education

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2015 — 2019