Payal L.

Admissions Counselor at Universal Education @Universal Education

Mumbai, IN

Achieved annual admissions targets through strategic planning and data-driven execution.• Led the successful conversion of marketing leads into enrolled students through personalized follow-up and engagement strategies.• Ensured a high standard of customer service across the admissions cycle, maintaining timely communication and process efficiency.Communication & Marketing• Developed and executed communication plans to move prospects from inquiry to enrollment.• Created and managed admissions marketing collateral, events, and outreach initiatives.Strategy & Analysis• Researched and analysed market trends to inform recruitment strategies and forecasting.• Directed market research initiatives and generated regular reports on admissions performance.• Delivered actionable insights and recommendations to senior management for continuous improvement.Leadership & Training• Supervised and mentored a team of 5 interns at Vidya Vikas Universal College, contributing to successful admissions for junior and degree programs.• Trained and onboarded 2 new team members on the full admissions process, including tools such as Salesforce, Applane, Ether, Google Meet, and counselling presentations (PPTs).• Extended support to the school office during Sports Day, in-house events, and workshops, ensuring smooth coordination and execution.• Assisted in welcoming and hosting chief guests during events by managing hospitality arrangements in the admissions chamber and representing the institution with professionalism.