Payal Arya

About Payal Arya

As a Senior Business Analyst at Mastroke, I help our clients connect with their customers through data-driven insights and solutions. I leverage my biotechnology background and digital marketing skills to analyze consumer behavior, market trends, and product performance across various channels and platforms. I work with a cross-functional team of developers, designers, and marketers to translate the data into actionable recommendations and strategies that can improve the user experience, engagement, and retention. I also communicate the results and findings to the clients through clear and compelling reports and presentations. Some of my recent achievements include increasing the conversion rate by 15% for a health-tech startup, optimizing the SEO and PPC campaigns for a biopharma company, and identifying new market opportunities for a medical device manufacturer. I am passionate about applying my analytical and creative skills to solve complex problems and create value for both the clients and the end-users. I am always eager to learn new tools and techniques that can enhance my work and expand my knowledge. I hold a MSc in Biotechnology from Amity University Lucknow and a Bachelor\'s degree in Biotechnology from Kumaoun University.

Experience

1. Senior Business Analyst (Digital Marketing)

   Mastroke

   Jun 2021 — Present · Lucknow, IN

   helped me get this job

Education

• Amity University Lucknow

  MSc. , Biotechnology

• Kumaoun University

  Bachelor's degree, Biotechnology