Payal Agrawal

Digital Marketing Associate @Weber Shandwick

Mumbai, IN

Currently working at the client site – Sany India, Pune (Maharashtra) – as an in-plant resource, managing the entire marketing portfolio.I play a key role in streamlining marketing activities, planning content calendars, coordinating with internal teams and external agencies, and ensuring brand consistency across all platforms.Key Highlights:Successfully increased marketing ROI by 30% through data-driven strategies and performance optimization.Leading the execution of integrated campaigns across social media, exhibitions, and digital platforms.Developing and managing content for product promotions and lead generation campaigns.Bridging coordination between Sany India and Weber Shandwick for seamless Project Management Supporting product launches and service campaigns with tailored messaging and creative alignment.Leveraging tools such as Power BI, Adobe Analytics, and CRM platforms for marketing analysis and reporting.My role enables me to drive strategic initiatives on-ground while contributing to campaigns, helping position Sany India as a leading name in the infrastructure and construction equipment industry

MICA | The School of Ideas

Digital Marketing and communication

Pimpri Chinchwad Education Trust'S. Pimpri Chinchwad College Of Engineering

Master of Business Administration - MBA, Marketing

Masters' Union

Strategic Marketing and AI

Deogiri College Chh. Sambhaji Nagar

Bachelor of Commerce - Bcom finance, commerce