Paxton Oberg

About Paxton Oberg

I’m a strategic marketing and communications leader with nearly a decade of experience shaping global brand ecosystems within Fortune 500 organizations. I specialize in architecting integrated social and content strategies that translate executive vision into measurable audience growth, brand equity, and enterprise impact. My work sits at the intersection of strategy, creative direction, and performance analytics, aligning cross-functional teams around cohesive storytelling that drives real business results. Core focus areas: • Global Social Strategy • Paid & Organic Social Integration • Brand & Reputation Management • Enterprise Communications • Sponsorship & Influencer Activation • Cross-Functional Leadership I’m particularly interested in opportunities that sit at the intersection of brand strategy, creative leadership, and scalable global impact.

Experience

1. Senior Communications Specialist, Global Social Media

   FedEx

   Mar 2022 — Present · Memphis, TN, US

   Platform strategist, content developer, and community manager. Within the first year, significantly increased net audience and drastically improved engagement rates on organic content by developing and implementing a data-based social strategy that prioritizes engaging and collaborative content targeting key demographics. Carefully strategized new channel launches targeting key demographics for business and sales growth for FedEx, and produced the top-performing content on TikTok.Own global omni-channel content editorial board and processes, coordinate content collaboration with international teams and key stakeholders. Implemented rollout of new social management tools for regional social and customer service teams across the globe.Managed social budget. Manage, coordinate, and collaborate with multiple agency partners to produce strategic organic content.Lead seasonal peak and paid advertising strategies for global social accounts.6-time recipient of the Rising Star Award.

Education

• North Carolina State University

  Bachelor’s Degree

  2012 — 2016

Skills

• Customer Service
• Technical Support
• Leadership
• Time Management
• Facebook
• Networking
• Social Networking
• Event Planning
• Blogging
• Outlook
• Community Outreach
• Windows
• Editing
• Microsoft Office
• Public Speaking
• Powerpoint
• Microsoft Word
• Teamwork
• Social Media
• Communication
• Critical Thinking
• English
• Team Leadership
• Problem Solving
• Public Relations
• Writing
• Photoshop
• Photography
• Teaching