Paxton Dobbins
Client Performance Specialist @Cox Media Group
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WORK HISTORY
Client Performance Specialist @Cox Media Group
Tampa, FL, US
Manage $475k in multichannel digital campaigns, delivering 100% client retention- Drove client growth: 25% YoY revenue growth for a Tampa HVAC company ($8.8M to $11M), 4,736+ leads generated, 20%+ YoY sales growth for a custom closet brand, and a 3× budget renewal for a national eye health client- Execute end-to-end omnichannel campaign management, including launching, campaign QA, optimizing budgets, audiences, and creative. Also, coordinating with vendors to maximize ROI and ensure accurate campaign setup and delivery- Manage 10 monthly organic Meta posts via Sendible, directing photoshoots, writing copy, and scheduling content to meet engagement KPIs.
EDUCATION
The University of Georgia
Bachelor's degree, Mass Communication/Media Studies
ABOUT PAXTON DOBBINS
I integrate digital media sales experience with operational campaign management to win new business, maximize client ROI, and empower sales teams. I support $8M+ in annual pitches, drive annual client revenue growth of 25%+, and continually identify opportunities for automation and operational efficiency to accelerate both internal operations and client results.
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