Paxson Sutton
- Role
- Media Analytics Associate at EDO
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Media Analytics Associate
Mar 2022 — Present
Produce analytic reports from data highlighting the performance of ad campaigns-Proactively develop advertising category and brand-level insights to TV Networks that can be used to help drive TV ad sales-Support the sales and business development process by producing marketing collateral for new business presentations-Develop standard reporting and custom analyses for brands and categories that highlight the power of optimizing advertising creative and media decisions-Understand clients’ needs and determine new ways to present data in compelling ways that match those needs-Ensure that clients are deriving maximum value from the partnership to ensure high client satisfaction, renewals, and account growth-Work with engineers and data scientists to plan and prioritize features-Understand and stay on top of changing industry dynamics and the competitive landscape.
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts - BA, Economics and Sports Administration
2017 — 2021
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