Pranali Pradeep Pawar
Marketing Campaign Manager @Bridgeline | Certified Scrum Product Owner | MS ITM at UTD | Altair Global | Publicis Groupe
- Role
- Campaign Manager at Bridgeline
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Pranali Pradeep Pawar
I’m a growth-driven marketer specializing in Growth Marketing, Demand Generation & Product Marketing, with a passion for transforming data into actionable strategies. Over the past five years, I’ve partnered with B2B and B2C teams from scrappy startups to global agencies to architect multi-channel programs that accelerate acquisition, deepen engagement, and amplify revenue.Core Expertise & KeywordsGrowth Marketing Strategy • Demand Generation • Lead GenerationProduct Positioning & Messaging • Go-to-Market (GTM) PlanningMarketing Automation (HubSpot, Marketo, Pardot) • CRM (Salesforce)Lifecycle Marketing • Account-Based Marketing (ABM)Funnel Optimization & Conversion Rate Optimization (CRO)Campaign Management (Email, SMS, In-App, Paid Media)A/B & Multivariate Testing • Cohort Analysis • SegmentationData Analytics (GA4, SQL, Tableau, Power BI) • Performance MarketingHow I Drive Impact- Architect and execute demand gen campaigns that fuel predictable pipeline growth and elevate lead quality- Develop product marketing frameworks to sharpen positioning, messaging, and competitive differentiation- Design lifecycle nurture sequences that guide prospects and customers through seamless adoption journeys- Build unified analytics dashboards to surface insights, inform strategy, and empower cross-team decision-making- Lead cross-functional go-to-market launches, aligning product, marketing, sales, and creative for seamless execution- Mentor marketing teams on growth best practices, fostering a culture of experimentation and continuous improvement.Credentials & EducationM.S. in Information Technology & Management, UT DallasCertified in Google Analytics 4, Scrum Product Ownership, Azure FundamentalsWhen I’m not refining growth funnels, you’ll find me immersed in brand storytelling, crafting narratives or diving into the latest industry podcasts.
Experience
Campaign Manager
Nov 2025 — Present
Education
Ramrao Adik Institute of Technology
Bachelor of Engineering - BE, Information Technology
2016 — 2020
The University of Texas at Dallas
Master of Science - MS, Information Technology & Management
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