Pawan Kumar Tiwari
Assistant Manager - SEO | Crafting Winning SEO Strategies at PolicyBazaar | Mastering SERP Dominance | AEM Authoring | 11+ Years Driving Digital Success | Formerly with ANS Commerce (Flipkart)
- Role
- Assistant Manager- Seo at Policybazaar.com
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Pawan Kumar Tiwari
With over 10 years of experience in the digital marketing realm, I have recently transitioned into the role of Assistant Manager - SEO at PolicyBazaar Insurance Brokers Private Limited. My promotion from Senior Associate SEO to this new position underscores my unwavering dedication to driving organic growth and enhancing website performance through strategic SEO practices.In my current role, I lead the development and execution of SEO strategies that are integral to our business goals. My responsibilities include optimizing our online presence to achieve high search engine rankings for top keywords. My skill set extends to ASO, YouTube marketing, and graphic design, complemented by my proficiency in tools such as Photoshop and familiarity with CMS platforms like WordPress and Adobe Experience Manager.During my tenure at ANS Commerce, I was responsible for crafting and implementing robust SEO strategies that aligned with the company’s objectives. My approach, rooted in data analysis and a deep understanding of user behavior, consistently led to significant improvements in search visibility and overall website efficacy. Additionally, I played a crucial role in the hiring process, conducting technical rounds of interviews to build a strong, capable team.My efforts were recognized with several honors and awards, including Star Performer (2023), The Pre-Eminent Manager (2023), Client Champion (2024), and Collaboration Champ (2024). These accolades highlight my commitment to excellence and ability to consistently deliver exceptional results.I am deeply passionate about mentoring my peers and disseminating my knowledge within the industry. My active participation in industry events and contributions to publications underscore my commitment to continuous learning and facing new challenges that enhance my professional development and make a meaningful impact in the digital marketing landscape.
Experience
Assistant Manager- Seo
Nov 2024 — Present · Gurugram, IN
In my current role as Assistant Manager - SEO at PolicyBazaar, I focus on optimizing SEO strategies specifically for the Two Wheeler insurance segment. My primary responsibility is to enhance our website\'s visibility and achieve high rankings on search engine results pages (SERP) for top keywords in this category. By leveraging advanced SEO techniques, keyword analysis, and content optimization, I aim to drive organic traffic, improve user engagement, and contribute to the overall growth of the Two Wheeler insurance business at PolicyBazaar.
Education
NIHT INFOSOLUTION PRIVATE LIMITED
DIGITAL MARKETING, International Marketing
2017 — 2017
Indira Gandhi National Open University
Master of Arts - MA, English Language and Literature, General
2020 — 2023
Noble Work Foundation
Certified, Digital Marketing
2020 — 2020
XAVIER'S ENGLISH SCHOOL
Higher Secondary, Science
1997 — 2011
Noble Work Foundation
Certified, Photoshop
2020 — 2020
Indira Gandhi National Open University
Bachelor of Arts (B.A.), Network and System Administration/Administrator
2013 — 2016
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