Pawan Gupta
JAVASCRIPT | HTML | CSS | AMPSCRIPT | MARKETING AUTOMATION | EMAIL MARKETING | SFMC | ELOQUA | SQL
- Role
- Marketing Automation Specialist at Dow
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Pawan Gupta
Highly skilled and diligent Marketing Automation Specialist with hands-on experience in…
Experience
Marketing Automation Specialist
May 2025 — Present · Navi Mumbai, IN
As a Marketing Automation Specialist at Dow, I specialize in designing and executing data-driven marketing programs using Oracle Eloqua. My responsibilities include developing responsive email templates and dynamic cloud pages that align with brand standards and enhance user experience.I manage customer segmentation strategies to ensure precise targeting and personalization across campaigns. By building and optimizing automated journeys, I help deliver timely, relevant communications that support lead nurturing and customer engagement.Collaborating closely with cross-functional teams, I ensure every campaign is strategically aligned, technically sound, and performance-optimized. My role is rooted in driving efficiency, personalization, and measurable outcomes across the marketing funnel.
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