Pawan Chhikara

About Pawan Chhikara

Hey there! I work in CRM and love figuring out how small changes in communication can…

Experience

1. Crm Associate

   mPokket

   Mar 2023 — Present · Gurugram, IN

   Manage end-to-end execution of campaigns across various channels including Email, Push, SMS, Web Pop-Up, In-Apps. Building User-Centric Journey for all steps in Customer Journey. Building templates, Designing and implementing the email campaigns by using HTML and CSS and ensure mobile-friendly email templates. Setting up the multilingual campaign approach for the regional basis to English reader audience vs Arabic reader audience. Weekly strategic on Customer Segmentation & Effective Targeting. Understanding of email optimization testing methods and various success metrics - open rate, click rate, CTOR, conversion rate. Creative guidance for emailers, copywriters & associates. Customer engagement initiatives to activate the users, increase their stickiness on the platform and improve the platform conversion. Manage domain & IP reputation for mail inboxing and ensuring delivery to Inbox. Setting up the do\'s and don\'ts to maintain the channel health (Unsubscription, spam list, inactives) and the campaign frequency. Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of execution, as required. Campaign Analysis - Prepare reports and analyze key performance metrics. Bring insights from the report and recommend/implement it to improve campaign performance. Planning, strategizing and implementing marketing activities for all CRM Activities. Work closely with Product, Analytics and Clevertap team to collaborate on major new projects and resolving different issues that occurs. Automation Tools used for CRM – Clevertap, Hubspot, Webengage and MoEngage