Pawan Yadav

About Pawan Yadav

I help businesses grow by building strategic, scalable, and data-informed digital marketing systems that drive real, measurable outcomes. With a strong foundation in marketing strategy and a deep understanding of evolving technology, I specialize in aligning SEO and Gen AI with business goals to create a lasting impact.Over the past 8+ years, I’ve worked with companies across healthcare, B2B SaaS, and life sciences—helping them improve visibility, build trust, and increase conversions. My approach is structured, consultative, and grounded in process design, enabling clients to transition from experimentation to predictable performance. Core CapabilitiesSEO Strategy (Technical, On-Page, Off-Page)Gen AI-driven Content & Workflow AutomationE-E-A-T & YMYL-Aligned Content SystemsData-Led Search Intent Mapping & Keyword StrategyLink Acquisition through Media Outreach (HARO, Connectively)Growth Strategy for Healthcare & Regulated IndustriesConversion Optimization and Performance AuditsI stay ahead of search and AI trends to help my clients stay ahead of their competition. Whether it\'s designing a market-entry SEO strategy, integrating AI into your marketing pipeline, or fixing underperforming organic funnels—my focus is on driving results, not just traffic.If you\'re looking for a partner who understands both the strategic and technical layers of digital growth, feel free to connect.

Experience

1. Associate Manager Digital Marketing

   OSP

   Nov 2024 — Present · Mumbai, IN

   As the Associate Manager of Digital Marketing, I have the opportunity to lead the strategy and execution across various digital channels, with a strong emphasis on Search Engine Optimization (SEO) and innovative marketing approaches. Through the application of Gen AI Marketing Strategies and Generative Engine Optimization techniques, I have been able to significantly enhance organic traffic, positioning my channel as the top revenue generator for two consecutive years.In my current role, I manage a diverse team, striving to model best practices that encourage excellence and foster positive results. I am deeply committed to professional development, and I have worked effectively to train both new trainees and experienced employees. This collaborative effort has cultivated a high-performing environment that consistently achieves successful outcomes.

Education

• University of Mumbai

  Bachelor of Science - BS, Information Technology

  2012 — 2015