Pawan Vishal

About Pawan Vishal

Marketing & Brand Management Professional | 10+ Years of Experience Results-driven…

Experience

1. Deputy Manager

   Paytm

   Feb 2023 — Present · Bengaluru, IN

   As a BTL Marketing Manager at Paytm Bus, I spearheaded innovative brand awareness initiatives through below-the-line (BTL) activities, focusing on:Consumer and Bus Operator Engagement: Identified and capitalized on new avenues to enhance engagement and awareness among consumers and bus operators for Paytm Bus services.Budget Management: Strategically managed BTL budgets, ensuring optimal allocation and expenditure to maximize campaign effectiveness.Vendor Coordination: Cultivated strong relationships with agencies and vendors to ensure seamless execution of marketing campaigns.Cross-Functional Collaboration: Liaised with the central marketing team to ensure the timely and efficient rollout of marketing activities.Campaign Performance Analysis: Conducted comprehensive monitoring and analysis of campaign performance and ROI, delivering detailed monthly reports to highlight key insights and opportunities.Sales Team Engagement: Streamlined business operations through regular collaboration with sales, enhancing on-ground support, activation, and brand visibility.In leading a catalogue team, I ensured the seamless onboarding of bus operators by:Performance Monitoring: Implementing systems to track the progress of new operators, providing feedback and support to address any challenges encountered during the onboarding process.Market Trend Analysis: Conducting thorough analyses of market trends to identify opportunities for growth and areas for improvement, including studying competitor activities, customer preferences, and industry developments.Data-Driven Insights: Utilizing data analytics to generate actionable insights that inform strategic decisions, providing the sales team with detailed reports and recommendations to enhance lead generation efforts and target promising markets.Sales Team Collaboration: Working closely with the sales team to align strategies, share insights, and ensure that marketing efforts effectively reach potential clients.

Education

• GL Bajaj Institute of Technology and Management

  PGDM

  2012 — 2014

Skills

• Business Development
• Time Management
• Market Research
• Rural Marketing
• Teamwork
• Team Management
• Marketing Management
• Advertising
• Advertising Agency
• Research
• Marketing Research
• Team Building
• Management
• Customer Service
• Competitive Analysis
• Mobile Advertising
• Below the Line Advertising
• Marketing
• Marketing Strategy
• Training
• New Business Development
• Social Media