Pawan Pandey
Vice President Brand & Product Marketing @Dainik Bhaskar Group (दैनिक भास्कर)
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WORK HISTORY
Vice President Brand & Product Marketing @Dainik Bhaskar Group (दैनिक भास्कर)
Print and digital business : Build a strong brand imagery. B) Product innovations & news presentations for special events and days such as New year, Budget, Sporting events, women’s day, Election etc. c) Development of revenue based proprietary events (IPs) to establish ground connect and build premium imagery of the brand. D) Driving circulation growth & readers engagement through innovative and easy to participate phygital ideas. E) Planning and execution of DB’s flagship CSR campaigns to establish DB as Socially responsible Brand.
EDUCATION
Kellogg Executive Education
Digital Marketing Strategy : Data, Automation, AI & Analytics, MARKETING
Welingkar Institute of Management
MBA (eBusiness & Marketing), Business Administration and Management, General
SKILLS
ABOUT PAWAN PANDEY
Professional Snapshot: A passionate, visionary, and performance driven marketing leader with over 19 years of success in developing highly successful marketing strategies and award-winning advertising campaigns. Consistently succeeds in conducting consumer and market research and developing comprehensive strategies to position products, pricing, and marketing to achieve targeted sales growth, while maintaining corporate and brand integrity.# Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets across FMCG (Food & Beverages, Personal Care & OTC), Media & Tech Startup. I am a keen learner & believe in applying practical approaches to solve complex business problems.# Led consumer acquisition campaigns by defining strategic media priorities in key markets and consumer segments by using a right mix of brand building and performance marketing campaigns to optimize ROI and revenue growth. Planned and executed successful campaigns in both offline (ATL/BTL) & online media – SEO/SEM/ASO/Social – FB/ OTT/YT.# Steered market research projects including U&A, Continuous Brand Track, Link test, Media Mix Modeling, opportunity analysis, consumer immersion, competitive analysis & social media listening to devise growth strategies.# Hands on experience of performance marketing, Marketing automation, CRM & Business Intelligence tools such as Google analytics, Branch, FB Ads manager, MoEngage, Netcore, LSQ, Meta base & Zoho Analytics. People Beliefs:# Strongly promote and build collaborative culture in teams by helping others succeed to achieve organizational goals.# Focus on attitude as capabilities can be built if you have the right attitude.Industry Recognitions:# Recognized as Asia\'s 100 Power Leaders in Marketing & Communications 2022 by White page International.# Notable guest speaker/lecturer at reputed Management Schools, TAPMI, SCMHRD & IIM, Rohtak
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