Pawan Kumar Sharma

About Pawan Kumar Sharma

Sales Leadership | Hospitality Industry | 19+ Years\' ExperienceA seasoned sales professional with over 19 years of progressive leadership experience in the hospitality sector, currently serving as Deputy General Manager - Sales at Lemon Tree Hotels. Proven expertise in driving national and unit-level sales for major hotel clusters across Delhi, Noida, and Gurgaon markets. Strong background in managing large teams, forecasting revenue, setting performance goals, implementing strategic sales plans, and enhancing market penetration. Skilled in handling key accounts, corporate RFPs, and CRM tools like Salesforce to boost sales productivity.Key Strengths:• Cluster & National Sales Management• Revenue Forecasting & Budgeting• Strategic Planning & Market Analysis• Key Account Management & Client Relations• Leadership Development & Team Coaching• Corporate RFP Handling & CRM (Salesforce)• Extensive Experience in Aerocity & NCR Hospitality Market

Experience

1. Deputy General Manager - Sales

   Lemon Tree Hotels

   Apr 2025 — Present · Delhi, IN

   Heading Sales for Delhi Hotels (487 Rooms)- Lemon Tree Premier Aerocity (280 rooms) and Lemon Tree Hotel Aerocity (207 rooms)• Managing national sales for Lemon Tree hotels from Delhi Market.• Monitors all day to day activities of direct reports.• Participates in sales calls with members of sales team to acquire new business and/or close on business.• Developing team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance• Providing leadership, guidance, and support to a team of sales professionals, ensuring they meet or exceed targets.• Identify the True potential of customer to set account wise target for multiple locations.• Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the segment.• Forecasting sales, setting targets, and contributing to the development of the annual sales and expense budget.• Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.• Maintain and enhance market penetration with team and regional team based in all sales & marketing offices in India.• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan• Attends customer events, trade shows and sales missions to build or develop key relationships with customers.• Developing and maintaining great working relationships with key clients and outside contacts to increase revenue.• Utilizing Salesforce CRM to maximize sales effectiveness.• Develops and manages relationships with key stakeholders, both internal and external.

Education

• IMS Ghaziabad

  PGDTM, Tourism Marketing

  2005 — 2007

• C.L.Jain College, Firozabad

  B.Sc, Chemistry & Biology

  2000 — 2003

• S.R.K College

  P.G.D.C.P (Post Graduation Diploma, Computer Programming

  2004 — 2005

Skills

• Business Development
• Hotels
• Revenue Analysis
• Food & Beverage
• Hotel Management
• Pre-Opening
• Leisure
• Hospitality Industry
• Sales
• Hospitality
• Rooms Division
• Selling
• Resorts
• Negotiation
• Team Management
• Hospitality Management