Pavithra Rajagopal

About Pavithra Rajagopal

At Perficient, we harness market research and CRM to generate high-quality leads and support our sales team. Our strategies entail meticulous data sourcing and leveraging platforms like LinkedIn Sales Navigator to target the right decision-makers. The goal is straightforward: to provide our internal team with actionable leads that facilitate business growth.Previously with Ameex Technologies, my role centered around creating opportunities for website and mobile services, and software development. With a certification in Digital Marketing from Google Digital Garage, I am equipped with the knowledge to propel our digital initiatives forward. Our teamwork is a testament to our shared commitment to delivering exceptional digital experiences for our clients.

Experience

1. Marketing Coordinator

   Perficient

   Oct 2022 — Present · Chennai, IN

   Generating leads through web research by looking into various social media and Open Sources.• Market Research (Primary and Secondary Research), Email Marketing, Social Media Marketing, Data Extraction, CRM, Leads Generation, Company Profiling, Data Processing and Validation, Data Mining.• Helping internal sales team to get business through the right leads.• Oversee Contact database management – data sourcing, contact qualification, classification, communication, and updates.• Supporting the sales team by providing their various requirements like creating new database/updating and verifying the lead and generating new leads.• Worked on an internal CRM to build and maintain the database •Identify the right decision makers and contact them through emails.• Develop monthly and quarterly reports on sales and marketing campaigns, as well as custom reporting through Salesforce & Pardot