Pavithra Natarajan
Digital Experience Analyst Adobe Target, Launch, Contentsquare CRO Specialist Bt Via Tcs @Tata Consultancy Services
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WORK HISTORY
Digital Experience Analyst Adobe Target, Launch, Contentsquare CRO Specialist Bt Via Tcs @Tata Consultancy Services
EDUCATION
Shanmugha Arts, Science, Technology and Research Academy
Master of Technology - MTech
Shanmugha Arts, Science, Technology and Research Academy
Bachelor of Technology - BTech
ABOUT PAVITHRA NATARAJAN
I\'m a Digital Experience Analyst with 4+ years of experience supporting BT digital platforms via TCS. I specialize in CRO (Conversion Rate Optimization) using Adobe Target, Adobe Launch, and ContentSquare to analyze user behavior and improve website performance. My recent project involved A/B testing different versions of customer journeys, analyzing heatmap and scroll data from ContentSquare, and setting up event tracking with Adobe Launch. The result was a 12% increase in conversions on optimized flows. I\'m now seeking a full-time opportunity in CRO, Martech QA, or Digital Optimization roles (Bangalore/Remote). Let’s connect if you’re hiring or open to sharing referrals.
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