Pavithra Ln

About Pavithra Ln

I am an Account Research Analyst at Freshworks, a leading provider of cloud-based customer engagement software. My core competencies include data analysis, market research, lead generation, and online marketing. In my current role, I collaborate with sales and marketing teams to identify and qualify relevant prospects and decision-makers for various campaigns and regions. I use tools such as PowerBi, Outreach, and LinkedIn Campaign Manager to generate pipeline reports, evaluate deals, and conduct outreach strategies. I have received multiple honors for my initiatives and performance, such as New Comer of the Quarter and Ace of Initiatives. I am passionate about learning new skills and technologies, such as SQL and Generative AI, to enhance my capabilities and deliver value to the organization.

Experience

1. Account Research Analyst (all Regions)

   Freshworks

   Oct 2021 — Present · Chennai, IN

   I actively collaborate with SDRs, BDMs, AE\'s, and Channel Sales to ensure seamless account ownership. We work in a cross-functional setting and maintain clear communication channels 2. I have developed a data-driven approach to generate pipeline reports and evaluate deals using PowerBi and Outreach 3. Conduct tool research and document the process 4. Conduct valid and reliable market research and industry analysis to identify relevant companies and key decision-makers based on campaign specifications. Create a robust lead database using different channels with the desired target audiences and their valid contact information. Help conduct audit reports for SDR\'s to analyse the missing ARR.

Education

• Ethiraj College For Women

  Bachelor of Commerce - BCom, Bank Management

  2015 — 2018

• Sir Siva Swami Kalalaya Senior Secondary School

  12th Degree, Business/Commerce, General

  2001 — 2015

• Symbiosis Centre for Distance Learning

  PGDBA, CRM

  2020 — 2023