Ashwin Pavery
Senior Manager @ MoEngage| Web Experience | Product Marketing | Driving B2B SaaS Growth through Conversion Rate Optimization & Personalization | Endurance Athlete
- Role
- Senior Manager Web Growth and Analytics at MoEngage
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ashwin Pavery
As a seasoned marketing professional with a proven analyze record in driving and scaling…
Experience
Senior Manager Web Growth and Analytics
Feb 2024 — Present · Bengaluru, IN
As the Website Lead at MoEngage, I drive growth marketing strategies and the entire customer journey across the company\'s website. I specialize in developing and executing high-impact web initiatives that directly contribute to business growth, brand and product positioning.My expertise includes:Strategic Planning: Defining the website\'s roadmap and information architecture to align with broader product marketing and demand generation goals.Performance Optimization: Leading A/B and multivariate testing, personalization efforts, and conversion rate optimization (CRO) to maximize lead generation.Cross-Functional Collaboration: Partnering with Product Marketing, Demand Generation, and Design teams to create high-performing landing pages and ensure the website effectively communicates the brand\'s value proposition.Analytics & Insights: Using data to inform decisions, improve user experience, and drive measurable results.Key Achievements:~ Contributed to an 83% YoY increase in Brand Pipeline Growth.~ Improved critical page load performance by 160%.~ Increased average website engagement rates by 31.34%~ Extended average session time by 98.66%.
Education
Rajagiri Centre for Business Studies
PGDM (Post Graduate Diploma in Management), Marketing & Finance
2015 — 2017
Government College Malappuram
Bachelor’s Degree, Business/Commerce, General
2012 — 2015
GrowthX®
Product & Growth Program, Business Administration and Management, General
Skills
- Teamwork
- Team Management
- Adobe Photoshop
- Microsoft Word
- Social Media Marketing
- Photography
- Leadership
- Microsoft Powerpoint
- Marketing Strategy
- Customer Relationship Management (Crm)
- Public Speaking
- Customer Service
- Management
- Business Development
- Digital Marketing
- Market Research
- Social Media
- Marketing
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Sales
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