Pavel Sotnikov
Product Manager @Sun Life
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WORK HISTORY
Product Manager @Sun Life
Toronto, ON, CA
EDUCATION
Northview Heights Secondary School
High School Diploma
Ryerson University
Bachelor of Commerce (B.Com.)
SKILLS
ABOUT PAVEL SOTNIKOV
Product manager with a strong background in digital marketing and SEO. Experienced SEO Specialist with over 15 years of experience working in digital marketing. Has been working in a management role since February 2017, responsible for managing a team of 4 SEO Specialists. Responsibilities include creating work processes, training SEO Specialists, setting overall SEO strategy and tactics, reviewing work and providing feedback. Advanced skills in Search Engine Optimization (SEO), Keyword Research, Technical SEO, Website Audits, Local SEO, Website Migrations, Content Marketing, Link Building, Google Analytics, Report Writing and a wide variety of SEO tools. Possesses superior communication skills and uses them in writing client-facing reports, email communications, presentations and staff training. Has a proven track record of success working with large multinational brands as well as smaller sized local businesses. Has extensive experience working in an agency environment well as an in-house capacity. Strong marketing education with a Bachelor of Commerce (B.Com.) as a Marketing major from Ryerson University.
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