Pavan Kharate

About Pavan Kharate

As a Team Lead - Performance at NimbusPost, I manage and lead a regional team of 20+ people across various digital marketing functions, such as paid media, analytics, operations, and e-commerce. I am responsible for driving business, client relationships, seamless delivery, and ROI for our clients, who are mainly in the direct-to-consumer and Shopify domains. I also collaborate with internal teams to deliver media campaigns within the SLA, build processes to ensure quality standards and highlight and resolve potential risks.In addition to my role at NimbusPost, I am also a Digital Marketing Trainer, where I share my knowledge and expertise in paid social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. I have multiple certifications from Google and Semrush, and a strong educational background in computer engineering from Nagpur University. I am passionate about performance marketing, branding, and creating impactful campaigns that reach and engage the target audience. My goal is to mentor and train the next generation of digital marketers and help them achieve their career aspirations.

Experience

1. Paid Media - Performance

   Publicis Sapient

   Nov 2024 — Present · IN

   Oversee, develop, and optimize impactful Performance campaigns in US Market on popular social platforms ( Facebook, Instagram,Tik-Tok, Twitter, LinkedIn & Snapchat ).• Strategize and forecast media plans for effective budget allocation and outstanding campaign performance.• Analyze key metrics, prepare comprehensive reports, and communicate results to stakeholders and clients.• Deliver insightful Post Campaign Analysis (PCA) reports with data-driven recommendations and Managing Sprinklr Dashboard.• Monitor and manage pacing for high-budget campaigns, maximizing performance and resource allocation.• Experiment with innovative campaigns and strategies using tools like Smartly.• Collaborate with clients to understand objectives and tailor marketing plans.• Support and mentor junior team members, sharing best practices.

Education

• Kamla Nehru Mahavidyalaya

  High School Diploma, Computer Science

• Nagpur University

  BE - Bachelor of Engineering, Computer Engineering

  2015 — 2019

• Indian Institute of Management Nagpur

  PG Certification, Digital Strategy & Marketing Analytics