Pavan Kumar Kurella

About Pavan Kumar Kurella

Amazon Account Manager with experience in setting up and managing Seller Central accounts…

Experience

1. Amazon Marketplace Specialist

   Export Accelerator

   Mar 2023 — Present · AU

   Account Management: Setting up Seller Central accounts from scratch and integrating them with Brand Registry across the US, CA, UK, and AU markets. Responsibilities include creating and optimizing product listings, A+ Content, Brand Store, and Brand Story, managing inventory for Fulfillment by Amazon (FBA), creating FBA shipments, and resolving any issues related to listings or account performancePPC Campaign Management: Creating and optimizing Amazon Pay-Per-Click (PPC) campaigns, including Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns. This involves developing effective campaign strategies, conducting keyword research, managing budgets and bids, identifying high-performing targets and leveraging them, and continuously monitoring performance to ensure optimal results.Sales Analysis: Analyzing sales data to identify trends, opportunities, and areas for improvement. This involves tracking sales performance over time, analyzing the effectiveness of promotions and advertising campaigns, and identifying factors that may impact sales.Product categories managed so far: Pet Grooming and feeding supplies, Grocery items, Supplements, Baby Food, Beauty care, Lab equipment, Health care, sports wear, Tools & Home Improvement, Gift wraps, Medical equipment and Adult products.

Education

• Vignan Institute of Technology and Science

  Bachelor of Engineering - BE

  2015 — 2019