Pavan Kumar Yarrabarla
Digital Marketing Specialist across Healthcare (Fertility | IVF Clinics), Construction, Aqua, Agriculture, Clinical Research, RPTOs, IT & Staffing. Skilled in SEO, GMB, WhatsApp Automation, YouTube Marketing, SMM & SEM.
- Role
- Digital Marketing Consultant at Makers Associates
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Pavan Kumar Yarrabarla
Experienced Digital Marketing and SEO professional with 5 years in the industry, complemented by 3 years in US IT Recruiting. Excited to contribute expertise in driving online visibility and marketing success.Skills:SEO (Search Engine Optimization) On-page Optimization, Off-page Optimization, Keyword Optimization, Meta Tag Optimization, Keywords Density Analysis, XML sitemap Creation.SEM (Search Engine Marketing) Keyword planner tool, Google Ads, Search Network, Display Network, Ad Group, and Ad Extensions.SMM (Social Media Marketing) Branding, Reach, Engagement, Lead Generation, Website Traffic & and Facebook Ads Manager, Instagram, Twitter and Linkedin.Web Designing, Wordpress, Elementor, Hosting provider management, webmail, Google mails & outlook mailsKnowledge on HTML & CSS.Other Skills: Photoshop & Video Editors, YouTube Video Making, Copy writing / Content Writing.
Experience
Digital Marketing Consultant
Apr 2025 — Present
At Makers Associates, I handle end-to-end digital presence and performance marketing for the brand and its sub-ventures. My role focuses on strengthening online visibility, driving quality leads, and ensuring a seamless digital experience across platforms.Key Responsibilities:Website Management & Design:Managing and updating the official website on WordPress, improving UI/UX, performance optimization, and ensuring a smooth user journey.Search Engine Optimization (SEO):On-page, off-page & technical SEO to improve rankings, website traffic, and lead generation for construction-related keywords.Google My Business (GMB) Optimization:Improving local visibility, posting regular updates, tracking insights, and optimizing listings for better customer engagement.YouTube Marketing:Managing the official YouTube channel with SEO-optimized videos, thumbnails, content strategy, and audience growth.Paid Ads Management:Running ROI-driven Google Ads and Meta Ads campaigns for lead generation, remarketing, and brand awareness.Social Media Marketing:Creating and executing content strategies across platforms (Facebook, Instagram, LinkedIn), handling creatives, captions, and engagement.Support for Sub-Ventures:Providing digital marketing, SEO, and advertising support for Makers Associates’ partner brands and additional service verticals.I contribute to building a strong digital footprint for the company, improving brand authority, and driving consistent inbound leads for construction, plan approval, architecture, and related services.
Education
Jawaharlal Nehru Technological University, Kakinada
Bachelor of Technology (BTech), Computer Science & Engineering
2011 — 2015
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