Pavan Kumar Yarrabarla
Digital Marketing Specialist @Nova IVF Fertility
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WORK HISTORY
Digital Marketing Specialist @Nova IVF Fertility
Bengaluru, IN
Google My Business Optimization: Strategically enhancing over 70 Google My Business profiles to boost visibility and attract potential customers effectively.• AI Chat Bot Integration and Maintenance: Successfully implemented and managed AI chatbots across our Website, Instagram, Facebook, WhatsApp, and Google My Business platforms. This aims to elevate user experience and provide timely assistance.• Website Maintenance Overseeing the maintenance of our extensive website with more than 1300 web pages. Ensuring its smooth functionality and regularly updating content to provide visitors with accurate and current information.• SEO Optimization: Implementing a comprehensive SEO strategy, including On-page Optimization, Off-page Optimization, and Technical SEO, to improve the website\'s visibility on search engines and enhance page ranking.• Monthly Reports: Utilizing tools such as Google Analytics and Google Search Console, we generate detailed monthly reports to assess the performance of various online channels and initiatives.• Website and CRM Integration: Seamless integration of the website with Customer Relationship Management (CRM) systems for efficient data management, ensuring a cohesive approach to customer interactions.• WhatsApp Bulk Message Sending: Managing and executing bulk messaging strategies through WhatsApp, allowing us to effectively reach a wider audience and engage with potential customers.
EDUCATION
Jawaharlal Nehru Technological University, Kakinada
Bachelor of Technology (BTech)
ABOUT PAVAN KUMAR YARRABARLA
Experienced Digital Marketing and SEO professional with 5 years in the industry, complemented by 3 years in US IT Recruiting. Excited to contribute expertise in driving online visibility and marketing success.Skills:SEO (Search Engine Optimization) On-page Optimization, Off-page Optimization, Keyword Optimization, Meta Tag Optimization, Keywords Density Analysis, XML sitemap Creation.SEM (Search Engine Marketing) Keyword planner tool, Google Ads, Search Network, Display Network, Ad Group, and Ad Extensions.SMM (Social Media Marketing) Branding, Reach, Engagement, Lead Generation, Website Traffic & and Facebook Ads Manager, Instagram, Twitter and Linkedin.Web Designing, Wordpress, Elementor, Hosting provider management, webmail, Google mails & outlook mailsKnowledge on HTML & CSS.Other Skills: Photoshop & Video Editors, YouTube Video Making, Copy writing / Content Writing.
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