Pavan Kumar Nukala
Assistant Manager - Digital Marketing | Website | SEO | SEM | Content Strategy | Google Ads | Social Media | Meta Ads | Email Marketing | Salesforce Marketing Cloud | Moodle | Testing | CRO
- Role
- Assistant Manager - Digital Marketing at Inkarp
- Location
- Vijayawada District, IN
- LinkedIn followers
- 500 followers
About Pavan Kumar Nukala
From my very first role as an HR Executive to leading digital marketing strategies today,…
Experience
Assistant Manager - Digital Marketing
Jun 2024 — Present · Hyderabad, IN
Key Responsibilities & AchievementsSpearheading the company’s digital marketing function, covering SEO, website management, social media, Salesforce-powered email campaigns, and performance marketing across Google Ads, Meta, and LinkedIn.Managing and mentoring a cross-functional team (developer, designer, social media executive) while collaborating with an external agency to deliver integrated digital campaigns.Working closely with Product Managers to plan quarterly campaigns, define KPIs, and drive product-focused digital promotions aligned with market priorities.Leading quarterly marketing meetings with product teams to identify target product lines, design campaign calendars, and align strategies with business objectives.Developing and executing SEO strategies to improve keyword rankings, organic visibility, and site traffic through content optimization, link-building, and technical enhancements.Coordinating Salesforce Marketing Cloud email campaigns—designing customer journeys, analyzing performance, and optimizing engagement metrics.Designing and running multi-platform paid media campaigns with budget planning, daily monitoring, and conversion optimization backed by data analytics.Preparing and managing the annual digital marketing budget, including forecasting, planning, expense tracking, and approvals from the Director.Reporting directly to the Director with monthly and quarterly updates on campaign performance, engagement, lead generation, and ROI.Leading client-facing reviews and presentations, using analytics dashboards to highlight performance and upcoming initiatives—strengthening trust and alignment.Driving the restructuring of the company website, enhancing UX, page load speed, and SEO health, resulting in measurable improvements in engagement and conversions.
Education
Akkineni Nageswara Rao College - India
B.Sc Statistics
2009 — 2012
Akkineni Nageswara Rao College - India
Master of Business Administration - MBA
2012 — 2014
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