Pavan Kumar B.
Sr Business Insights Analyst - B2b Marketing @Early Warning
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WORK HISTORY
Sr Business Insights Analyst - B2b Marketing @Early Warning
San Francisco, CA, US
Supporting stakeholders by analysis of disparate large, complex marketing data sets across different sources to address strategic and operational business questions. Provided actionable recommendations based on analysis results.•Leveraged advanced data analysis HIVEQL and SQL query skills to extract useful insights from Hive, HDFS on-prem server to generate reports for the leadership team to track the campaign performance.•Implemented data flow and ETL methods using SSIS (SQL Server Integration Services) to integrate diverse marketing data sources such as on-prem data, Salesforce, Google Analytics, Pardot/Eloqua and disparate marketing data.•Developed efficient dashboards and key insight reports for leadership team for their informed decisions by utilizing Tableau, Looker Studio and Salesforce analytics studio by understanding business needs.•Created Marketing influenced pipeline and pipeline velocity metrics, ROI and ACV, Social Media performance metrics, Marketing Email metrics, Hypothesis and A/B testing of tactics.•Expert in creating visually appealing dashboards, data stories, and insightful reports for effective communication.
EDUCATION
National Institute of Technology Durgapur
Bachelor of Technology - BTech, Mechanical Engineering
National Institute of Technology Durgapur
Bachelor of Technology - BTech, Mechanical Engineering
East Texas A&M University
Master of Science - MS, Business Analytics
Kendriya Vidyalaya, CLRI, Chennai
+2, Engineering Physics/Applied Physics
ABOUT PAVAN KUMAR B.
Enterprise Business Intelligence professional with 14 years of experience, including 7+…
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