Pavan Kumar Arcot
Brand Strategy Consultant | Business Growth Leader | Consumer-Centric Innovator
- Role
- Consultant at Janrise
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
Experience
Consultant
Mar 2017 — Present · Hyderabad, IN
At, I played a in, and for various brands, with a notable impact on. & :* Led the brand strategy and launch of, crafting the platform \"\", celebrating empowerment and resilience.* Spearheaded the launch of, from naming to campaign development, positioning it around the insight of women\'s need for \"me-time.\"* Supervised in-depth consumer research to understand Usage & Attitudes (U&A) of coffee consumers, ensuring data-backed brand decisions.* Advised Continental Coffee’s leadership on, evaluating options for optimal growth and differentiation.* Developed and implemented a for, ensuring a cohesive and organized SKU system in a category known for its vast product range.* Developed strategic decks for multiple agency pitches, strengthening Janrise’s positioning and business development efforts.This role further solidified my expertise in, ensuring that brands not only launched successfully but resonated deeply with their target audience.
Education
Madurai Kamaraj University
MBA, Marketing
1985 — 1987
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.