Pavan Appaiah N

About Pavan Appaiah N

Experienced in developing scalable, data-driven solutions using Databricks (PySpark) and machine learning within the programmatic advertising ecosystem. Focus areas include: NLP-based recommendation systems Custom bidding strategies using statistical modeling Margin optimization tools for programmatic trading DOOH and attention measurement frameworks App recommendation engines CPG commerce insights and activation tools Budget allocation and planning using Marketing Mix Modeling Skilled in designing and deploying end-to-end pipelines that convert raw data into intelligent, production-ready systems driving efficiency and performance in digital marketing operations.

Experience

1. Senior Consultant

   MiQ

   Apr 2025 — Present

   Create products and solutions in R&D labs, build product road maps and effectively bring innovative end to end solutions using databricks (Pyspark,Data Science) to cater client and company needs. Build products which are futuristic and resilient! Architecture, Recommendation systems, Attention based futuristic solutions( Insights, Measurement, Activation), App recommendation systems (Multi DSP activation ), Internal intelligent tools for Margin improvement ( Using Adsafe, DSP llds and Custom designs) DOOH end to end solutions, accurate footfall measurments, complete reach, display coverage and audience targeting solutions

Education

• The National Institute Of Engineering, Mysore

  Bachelor of Engineering (B.E.)

  2011 — 2015

• Vidyanikethana Pre-University College, Coorg

  Physics , Chemistry , Mathematics , Biology

  2009 — 2011

• International Institute of Information Technology Bangalore

  Post Graduation Diploma in Data Science

  2019 — 2020

• Kavery School Coorg

  92.8 Percent

  2003 — 2009