Paul Zirk

About Paul Zirk

Experienced results orientated Digital Merchandising Manager skilled in digital project management, digital marketing, site optimization and analytics in an agile omni-channel environment.

Experience

1. Ecommerce Operations, Digital Marketing & Pmo- Global

   CNH

   Nov 2021 — Present · Milwaukee, WI, US

   Engages with the development team for continuous B2C site development and testing. Championing North American market needs while striving to create global synergies- Solicits feedback from dealers and end users for front end and back office improvements of the platform- Evaluates new enhancements with North American & Global business teams- Initiates tickets in Jira and facilitates conversations with the development team as needed- Validates developer output to ensure enhancements meet requirements and function as anticipated.• Executes intake, tracking and organization of over 5 million product images on B2B, B2C and DAM platforms- Curates, prioritizes and delivers photography lists for inhouse studio- Directs alternative image processes with outside suppliers - QA’s and processes all 3rd party images to ensure quality standards are met.• Facilitates intake and tracking of product copy including worldwide translations- Collaborates with product marketing team, vendors and agencies for content development• Guides analytics team on reporting requirements to support both internal employees as well as dealer partners.• Implemented and maintains marketing category taxonomy for B2C and B2B sites. • Global administrator of WalkMe, focusing on the customer experience for both B2C and B2B platforms.• Ad Interim Digital Merchandiser for North American B2C site- Focuses on campaign related customer journeys inclusive of creative, product content and links- Directs agencies on digital asset development and provides targeted URLs- Partners with SEO agency to improve indexing and page rankings via content and website development.

Education

• University of Wisconsin-Milwaukee

  Project Management Certificate

• Marquette University

  BA, History & International Affairs

Skills

• Strategic Forecasting
• Strategic Planning
• Retail
• Trello
• Purchasing
• Google Analytics
• Assortment
• Adobe Analytics
• Digital Marketing
• Fashion
• Demand Forecasting
• Advertising
• Powerpoint
• Microsoft Excel
• Strategy
• E-Commerce
• Management
• Teamwork
• Merchandise
• Retail Marketing
• Inventory Management
• Inventory Control
• Trend Forecasting
• Leadership
• Trend
• Microsoft Office
• Sales
• Merchandising
• Trend Analysis
• Curalate
• Basecamp
• Ecommerce
• Customer Service
• Marketing Strategy
• Training
• Time Management
• Merchandise Planning
• Project Management
• Marketing
• Cpfr