Paul Zindrick

About Paul Zindrick

Recognized as a results-driven, sales and marketing leader with a proven track record of developing and executing integrated sales and marketing strategies, driving sales, and generating revenue growth. Known as a thought leader in my industry for successfully delivering comprehensive multi-channel strategies by elevating brands and creating connections with consumers. Substantial leadership experience mobilizing direct reporting and matrixed sales and marketing teams across complex enterprise businesses to achieve outstanding growth outcomes.Reputation for empowering individual and collaborative innovation, accountability, excellence, and have a mentorship coaching style that focuses on building high performing teams and long-standing key stakeholder relationships. Known for creatively developing unique and engaging customer experiences across channels (online, in-store, sponsorships, on-site events, digital & social media).Excel at consistently demonstrating core leadership values and managing sales and marketing teams in fast-paced environments with a knack for decision-making, prioritization, and influencing for alignment at all levels – from the front lines all the way to the C-suite.Experienced speaker on the topics of sports marketing, sales and brand strategy, sponsorships & social media.Specialties: Marketing, Sports Marketing, Sales, Business Development, Experiential Marketing, Brand Strategy, Partner Relationship Management, Digital Marketing, Brand Management, Integrated Marketing, Marketing Communications, Sponsorship Acquisition, Sponsorship Management, Motorsports

Experience

1. Vice President Corporate Partnerships Kroger Racing Powered by Bam

   Brand Activation Maximizer

   Aug 2016 — Present · Cincinnati, OH, US

   Primary responsibility is revenue generation for BAM. Secondarily, to provide leadership and direction on marketing strategy, planning and execution for the Kroger Racing shopper marketing program. Oversee and lead an internal team and provide guidance to amplify our Kroger Racing partner brands, lead B2C campaign development, and oversee experiential activations. Since 2016, I have led, managed and prioritized our work to deliver a best in-class integrated sales and marketing program for Kroger and a portfolio of the most well known CPG brands in the industry.Highlights-Responsible for generating over $25M in sponsorship revenue annually-Provide leadership to facilitate the planning, creation, and implementation of a multi-channel marketing platform for the Kroger Racing program. This includes branded promotions on Kroger.com, direct marketing utilizing paid media (on-site, off-site, email and social media), organic social media content development and delivery, sponsorship activation/branding-Responsible for leading and directing internal public relations, hospitality, social media, and creative team members and management of external marketing agency resources to deliver integrated campaigns-Implemented a KPI reporting structure and incorporated data analysis into program development. Utilize sales (84.51) and marketing (Nielsen) performance measurements to provide stakeholders with an ongoing assessment of the program-Manage client relationships with Kroger key constituents – executives down to category management; CPG partners – executive level decision makers, shopper marketing teams, sales and marketing teams-Member of the BAM executive leadership team, accountable to BAM owners and Kroger leadership to ensure program operations,alignment, performance and growth.

Education

• University of Minnesota

  Business Administration and Management, General

  1991 — 1994

• University of Phoenix

  Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services

  2001 — 2005

Skills

• Business Development
• Strategy
• Digital Marketing
• Strategic Partnerships
• Event Management
• Employee Engagement
• Customer Experience
• Program Management
• Brand Management
• Marketing Strategy
• Marketing
• Motorsports Marketing
• Marketing Communications
• Brand Asset Management
• P&L Management
• New Business Development
• P&L and Budget Responsibility
• Customer Insight
• Retail
• B2b
• Communications and PR
• Integrated Marketing
• Sponsorship Activation
• Negotiation
• Marketing Management
• Team Leadership
• Online Marketing
• Market Research
• Sponsorship
• Social Media
• Sports Marketing
• Event Planning
• Multi-Channel Marketing
• Event Planning and Sponsorships
• Leadership Development
• Marketing Strategy and Operations
• Leadership
• Mobile Marketing
• Sales
• Social Media Marketing