Paul Bruce

About Paul Bruce

Digital marketing leader with 12+ years of B2B experience across global manufacturing, supply chain, and enterprise SaaS. Proven success driving demand generation, GTM execution, product- and sales-aligned programs, SEO/SEM, and pipeline growth—reallocating $1M in budget and cutting paid search waste 75%+. Highly experienced with marketing automation and analytics including HubSpot, GA4, and Salesforce. Trusted leader who guides cross-functional teams and global stakeholders in fast-paced, at scale environments.

Experience

1. Director of Marketing Operations

   Small Cap Digital, Inc

   Sep 2016 — Present · Pittsburgh, PA, US

   Analyze keywords, competitors, and online search behavior to increase digital audiences (email and social) while growing revenue for clients in the real estate, retail, and hospitality industries. Featured Clients: • RDRG - Rick Deshantz Restaurant Group - Optimize websites, PPC and social media content for successful restaurant group consisting of nine (9) restaurants in the greater Pittsburgh area. • Cadient Talent - Established end-to-end marketing automation with HubSpot for a SaaS-based hiring software start-up, creating the backbone of sales and marketing efforts, including CMS management, email marketing, MQL to SQL conversions, and social media advertising.• Field2Base - Developed a baseline digital marketing environment for a SaaS-based paperless field management software company, including SEO, website optimization, email marketing, video marketing, pay-per-click (PPC), and social media management and creation.• Created, marketed, and taught a “Digital Marketing 101” workshop for Raleigh-area Realtors to earn mortgage referral business and build long-term, repeatable partner relationships.

Education

• University of Maryland - Robert H. Smith School of Business

  Certificate of Completion, Artificial Intelligence

• Indiana University of Pennsylvania

  Bachelor of Science, Marketing

  1991 — 1997

Skills

• Marketing
• Mobile Marketing
• Marketing Communications
• Facebook
• Product Development
• Search Engine Optimization (SEO)
• Crm
• Hootsuite
• Business Development
• Digital Marketing
• Marketing Automation
• Digital Strategy
• Market Research
• Strategic Partnerships
• B2b
• Facebook Marketing
• Account Management
• Brand Management
• Marketing Strategy
• Sales Management
• Social Media
• Online Marketing
• Hubspot
• Blogging
• Lead Generation
• SEO
• Online Advertising
• Management
• Creative Writing
• Leadership
• Google Analytics
• Strategic Planning
• Google Adwords
• Brand Development
• Customer Relationship Management (Crm)
• Online Sales
• Product Marketing
• Social Networking
• Brand Awareness
• Email Marketing