Paul Wakefield
Senior Crm Executive @Ocado Retail
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WORK HISTORY
Senior Crm Executive @Ocado Retail
EDUCATION
Loughborough University
MSc in Marketing and Management, Business, Management, Marketing, and Related Support Services
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing/Marketing Management, General
University of Nottingham
BA in Industrial Economics, Business, Management, Marketing, and Related Support Services
Institute of Data and Marketing (IDM)
IDM Professional Diploma in Intelligent Marketing, Marketing
ABOUT PAUL WAKEFIELD
An inquisitive and collaborative CRM Campaign Manager, with a track record of delivering integrated campaigns via paid and owned channels, with both DTC brands and B2B. Experienced in developing targeted acquisition, retention and reactivation campaigns growing revenue, profit and customer numbers. Currently working for a subscription and e-commerce start-up brand tasked with growing customer engagement, loyalty, win-back and revenue.Key experience• Collaborating across teams to plan and deliver multi-channel CRM campaigns across the different customer lifecycle stages• Growing the value of existing customers. Targeting priority segments with personalised offers and propositions based on customer purchases and preferences, delivering incremental revenue and profit• Analysing campaign results and customer data to identify insights and to improve creative, propositions, channel performance and ROI • Creating relevant content for customers at different stages of their journey to improve customer engagement and retention
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