Paul Anderson
Global Marketing Executive ➤ Brand Transformation | Product Strategy, Development & Launch | Brand Management
- Role
- Adjunct Instructor - Marketing at Weber State University
- Location
- Ogden, UT, US
- LinkedIn followers
- 500 followers
About Paul Anderson
GIobal Marketing Leader with extensive experience, known for transforming and elevating brands through data-driven consumer insights, consumer focused brand positioning, targeted product strategy development, and innovative product launch planning and execution. Passionate about creating consumer brand advocates driving business growth. Known for developing highly skilled and high performing collaborative teams. Lead with both breadth and depth of knowledge and experience in: BRAND POSITIONING: Championed both corporate brand and product brand development. Led creation of all-new joint venture automotive brand in China to build electric vehicles. PRODUCT PORTFOLIO STRATEGY & DEVELOPMENT: Directed vehicle portfolio definition and drive product development through key financial milestones. Successful in U.S, China, the Middle East and Mexico markets. CONSUMER MARKET LAUNCH: Developed & executed comprehensive and innovative plans to launch new products in the market - more than 20 automotive products successfully launched across multiple global markets. BRAND MANAGEMENT: Managed many products through full product cycle. Created innovative product updates & special editions that grew the car business 7% in Mexico & an incremental $1.8B in SUV profits in the U.S.
Experience
Adjunct Instructor - Marketing
Aug 2021 — Present · US
Education
The Tuck School of Business at Dartmouth
Executive Education, Global Business
2001
Weber State University
BA, Marketing
1980 — 1982
Duke University
Executive Education, Marketing
2000 — 2000
Skills
- Strategy
- Marketing
- Automobile
- Business Planning
- Business Strategy
- Team Building
- Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Leadership
- Professional Mentoring
- Market Research
- Product Planning
- Pricing
- Competitive Analysis
- Product Launch
- Product Marketing
- Sales Management
- Strategic Planning
- Market Planning
- Automotive
- Product Development
- Marketing Management
- Market Analysis
- Vehicles
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