Paul Tan
Product Manager @Codal
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WORK HISTORY
Product Manager @Codal
Chicago, IL, US
PRODUCT EXECUTION 0→1: Delivered 9 enterprise-grade B2B and B2C software products for clients across eCommerce, EdTech, and hospitality; 6 engagements converted into multi-year maintenance contracts totaling $2M+/yr due to trusted delivery and measurable business impact.CLIENT IMPACT: Directed a diverse portfolio of product engagements, from large-scale digital transformation projects for Fortune 500 companies to MVP launches for startups.STRATEGIC PARTNER: Acted as a trusted product advisor to C-level client stakeholders, translating high-level business needs into strategic roadmaps and prioritized requirements in close collaboration with UX and engineering.ANALYTICS & DISCOVERY: Spearheaded a data-first, conversion-driven delivery model; leveraged A/B testing and analytics to drive stakeholder alignment and feature decisions. A flagship eCommerce redesign resulted in a 34% increase in conversions and 231% revenue growth.ORG EFFECTIVENESS: Created internal documentation and best practice guides for PMs and cross-functional teams, improving alignment, reducing misunderstandings and delays, and contributing to the overall success of client project delivery.PRODUCT LEADERSHIP: Managed product planning and execution for initiatives up to $1.7M in contract value and 18-month timelines, balancing scope, risk, and stakeholder needs to ensure successful on-time, on-budget launches.CROSS-FUNCTIONAL LEADERSHIP: Recognized product SME across delivery teams; mentored junior PMs and supported sales, QA, and design, enabling successful execution of high-stakes client projects totaling $23.5M+.
EDUCATION
Harrisburg University of Science and Technology
Master of Science - MS, Analytics
Northwestern University
Master of Science - MS, Leadership for Creative Enterprises
Harrisburg University of Science and Technology
Master of Science - MS, Human-Centered Interaction Design
Notre Dame College Prep
High School, High School/Secondary Diplomas and Certificates
Indiana University Bloomington
Bachelor’s Degree, Art History, Criticism and Conservation
ABOUT PAUL TAN
As a Product Manager at Codal, I apply my creative problem-solving skills to manage and…
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