Paul Sturgeon
Commercial Director Media Effectiveness Sa & i Western Europe @NielsenIQ
Signup · Get unlimited contacts
WORK HISTORY
Commercial Director Media Effectiveness Sa & i Western Europe @NielsenIQ
London, GB
EDUCATION
Birkbeck College, University of London
MSc, Economics
University of Birmingham
BSocSc, Economics
SKILLS
ABOUT PAUL STURGEON
A seasoned leader in Marketing & Advertising analytics, deeply committed to leveraging data to gain a profound understanding of consumers to enable more informed and evidence-based decision-making. Over 25 years of experience, consistently providing invaluable support to C-Suite executives and key marketing decision-makers across a diverse array of markets, brands, and verticals.Areas of expertise encompass- Advertising measurement, effectiveness, and ROI- Marketing budget setting- Brand performance- Optimum pricing and promotional activity- Sales channel performanceA proven track record leading and nurturing cross-functional teams- Building and deploying effective sales activation plans- Setting and executing go-to-market (GTM) strategies- Developing and productizing Marketing Effectiveness solutions- Delivering data-driven insights and conducting scenario planning/what-if analysis collaborativelyRegular participant in client events, panel discussions, and research initiatives with media owners and regulators. A proud member of the IPA Value of Media committee, an IPA Effectiveness Awards winner and technical judge, and contributor to numerous IPA publications and co-authored several Best Practice measurement guides and handbooks.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.