Paul Skip Hanke
Chief Marketing Officer - CMO @Golden Corral Corporation
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WORK HISTORY
Chief Marketing Officer - CMO @Golden Corral Corporation
Senior Leader of Marketing, Media, Off Premise / To Go, Culinary / Food & Beverage Innovation - R&D, and Purchasing Teams for America’s #1 Buffet & Grill Restaurant Chain (362 locations)-$1.5+ Billion Annual Sales. • Delivered All Top 15 4-Week AUV Sales Periods (#1 thru #15) and All Top 20 AUV Sales Weeks (#1 thru #20) in 50+ Year History of Golden Corral. • Led Internal and Multi-Agency Team in the creation & execution of 8 Marketing Initiatives in 2022. Golden Corral significantly beat competition with +23.7% comp sales in 2022 (vs. Restaurant Industry at +5.9% & Family Dining at +8.2%). • Named #1 US Advertiser of the Month (increase in advertising awareness, across all industries) in March 2023 by YouGov. • Named #2 US Advertiser of the Month (increase in advertising awareness, across all industries) in November 2022 by YouGov. • Recognized on Yelp’s Most Loved Brands in the United States List of 2023, their first-ever list of the Top 50 most loved restaurant, food, and retail brands - Golden Corral recognized alongside other leading brands: Nike, Lululemon, Costco & Starbucks. • Reported directly to Mr. Lance Trenary, President & CEO of Golden Corral Corporation. • Proud member of 5 Person Golden Corral Senior Leadership Team (SLT), contributing to and supporting the 2022 IFMA Gold Plate (the premier restaurant industry executive award, granted to only 1 executive per year across the entire industry) and 2022 IFMA Silver Plate Award (granted to only 7 executives) received by Mr. Lance Trenary, President & CEO of Golden Corral Corporation and Chairman of the National Restaurant Association. • Played an integral role in GC’s well documented business turnaround and “renaissance for the ages”; following the COVID-19 induced darkest time in GC’s 50-year history. • Collaborated with ~100% Franchise Owned System. Earned trust and support of GC’s Franchise Advisory Council (FAC) Chairman & FAC. • Recurring presenter to GC’s Board of Directors & Franchisees.
SKILLS
ABOUT PAUL SKIP HANKE
Imaginative marketer, proven people leader & player-coach - strategy from gut, data…
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