Paul Rosien

About Paul Rosien

Marketing leader experienced in leading brand transformations, modernizing online and…

Experience

1. Director, Hpc Ai Customer Evangelist

   Hewlett Packard Enterprise

   Jan 2020 — Present

   Cray acquired by HPE.) Responsible for activating programs, events and experiences that amplify HPE’s supercomputing leadership, and drive awareness, consideration and preference towards the HPC business. • Worked with management to identify speaking engagements and key moments to insert and reinforce HPE’s thought-leadership points of view, resulting in more than 10k views in FY21. • Amplified customer announcements and case studies, developing inspirational customer storylines to reinforce product value via outcomes, and associating HPE with advanced science, research, and leadership computing. • Converted in-person customer event to virtual focusing on customer-centric experiences that encouraged attendee participation and networking. Results included 67% increase in registration and 90% average watch time of virtual program. • Developed industry day of recognition that celebrates the supercomputing community, the outcomes in science and discovery, and reinforce HPE as the leader in supercomputing. Celebration sees pick-up across the industry including customers, partners, industry pubs, press, and even competitors. FY21 program resulted in over 500k views of feature program and reach of 30M users via digital channels • Collaborated with a scientist researching Covid 19 vaccines, documenting his team’s journey thru video interviews as they get access to a supercomputer, analyze natural products’ efficacy against the virus, and identify 125 naturally occurring products to be considered for drug development. Audiences were educated in the importance supercomputing has on life-saving research like vaccines while associating HPE with helping the fight against Covid. The program resulted in numerous press pick-ups, 2M impressions and views of video content.

Education

• Washington State University

  Bachelor of Arts (BA), Fine Arts

  1986 — 1990

Skills

• Creative Direction
• Online Marketing
• Product Marketing
• Ppc
• Go-to-Market Strategy
• Web Marketing
• B2b Marketing
• Strategic Partnerships
• Salesforce.com
• Social Media Marketing
• SEO
• Product Development
• Crm
• Sales Enablement
• Online Advertising
• Lead Generation
• Strategy
• Sales
• Market Planning
• Marketing Strategy
• Web Analytics
• Social Networking
• Eloqua
• Integrated Marketing
• Sales Operations
• Demand Generation
• Advertising
• E-Commerce
• Saas
• Event Management
• Marketing Management
• B2b
• Digital Marketing
• Marketing Communications
• Multi-Channel Marketing
• Sem
• Start-Ups
• Brand Management
• Marketing Automation
• Software as a Service (Saas)