Paul Richmond

Cvm Director @The AA

Reading, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2025 — Present

Cvm Director @The AA

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Basingstoke, GB

Responsible for Breakdown Cover Pricing, Retention and Operational Comms.

EDUCATION

1996 — 1999

University of Leicester

BA Business Economics

SKILLS

StrategyRetailB2bManagementForecastingSales OperationsPricing StrategyMarketingAccount ManagementRevenue AnalysisPricing AnalysisPricingCompetitive AnalysisContract Negotiation

ABOUT PAUL RICHMOND

Commercial lead with broad experience managing commercial and actuarial teams across personal lines insurance, Smart Homes, Home Services and Travel.Specialties: Price Optimisation, Lifetime Value modelling, Embedding Governance and Control Frameworks, Customer Retention strategy.

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Paul Richmond — Cvm Director at The AA in Reading, GB | Unifers