Paul Fraser
Director, Data Products @FanDuel
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WORK HISTORY
Director, Data Products @FanDuel
Edinburgh, GB
Promoted into a Director role to lead data product strategy and execution across Sportsbook, Risk & Trading, and emerging business lines. I drive the delivery of scalable, high-impact data products by aligning cross-functional stakeholders and embedding data thinking into product development- Lead product development for FanDuel’s first ML-powered homepage recommender, improving user engagement through personalised sports and event suggestions- Champion FanDuel’s contributions to the group-wide betting platform evolution programme, aligning data models and delivery with engineering, compliance, and commercial stakeholders- Scaled and mentored a growing Data Product team, with multiple team members promoted into leadership roles- Shifted the organisation toward a business-unit aligned model for data product delivery, increasing stakeholder engagement and accelerating time-to-value- Modernised planning cadences to adapt to shifting business priorities, evolving from quarterly delivery models to a more responsive, continuous planning approach- Partner with Risk & Trading to deliver data products for real-time device geolocation, court-siding detection, and trader tools of the future.
EDUCATION
Heriot-Watt University
MPhys (Hons), Computational Physics
ABOUT PAUL FRASER
I lead Data Product for the Sports BU at FanDuel, responsible for shaping and delivering data capabilities that drive growth, risk management, and operational performance across the sportsbook business.Over the past 18+ years, I’ve built and scaled data product functions within complex, regulated environments — leading initiatives such as ML-powered personalisation, cross-sell optimisation, fraud use cases, and major data platform migrations.I’m particularly motivated by solving high-ambiguity problems, aligning diverse stakeholders, and developing product teams that think strategically rather than tactically.
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