Paul Everett
CMO @tmp
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WORK HISTORY
CMO @tmp
Oxford, GB
Feeling incredibly lucky to be working with a one-of-a-kind global team at the most exciting time in the history of tmp (and, I\'d say, B2B marketing in general). As always, I\'m in it for the opportunity to solve some of the trickiest marketing challenges for the world\'s most ambitious technology brands.Being able to consistently prove the commercial impact of marketing investments is what sets us apart. Example results that we have delivered in recent years- Marketing-sourced (direct, not \'influenced\'!) share of sales pipeline up from 5% to 27% after 1 year- Market share increased from 12% to 26% within 3 years- Average deal value up 5x as a result of scaling account-based marketing.
EDUCATION
University of Warwick
BA, MA, English Literature
Wine & Spirit Education Trust
Level 2 Award in Wines
SKILLS
ABOUT PAUL EVERETT
I believe that the future of B2B marketing belongs to teams that plan long & act quick. Those 2 principles sit at the heart of results like these, with clients like Microsoft, ServiceNow, Capgemini and Salesforce- Marketing-sourced (direct, not \'influenced\'!) share of sales pipeline up from 5% to 27% after 1 year- Market share increased from 12% to 26% within 3 years- Average deal value up 5x as a result of scaling account-based marketing.Teams that plan \'Long\'. If you want your marketing to outperform the competition, that will come from long-term programs underpinned by a consistent vision. Don\'t put your effort into building one-off campaigns. Instead, build the capability to maintain compelling, continuous dialogue with your audience. And teams that act \'Quick\'. Small teams of multi-disciplinary experts. Getting feedback direct from the market. Acting fast to optimize. We\'ve spent the last 20+ years building the ability to make that work at tmp, putting a unique mix of skills under one roof. It\'s a beautiful thing when you see it in action.
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