Paul Prisco

About Paul Prisco

Lead strategy and operations for the Customer Experience team at Kia America, focused on improving the customer journey and overall customer retention. Oversee lifecycle marketing efforts including CRM marketing (email, direct mail, digital) and data management.Previous roles at Epsilon and Latcha+Associates focused on driving client success in automotive CRM and digital marketing. Proven ability to lead projects collaboratively, optimize processes, and deliver impactful results aligns with a mission to build brands and drive meaningful customer engagement.

Experience

1. Sr Crm Manager

   Kia America

   Jun 2024 — Present · Irvine, CA, US

   Develop and execute comprehensive CRM marketing strategies, focusing on customer retention and loyalty across owned channels. In my first year, I led our department\'s migration to Salesforce Marketing Cloud and launched a new Customer Data Platform (CDP / Data Cloud), enhancing our data-driven marketing capabilities.

Education

• Loyola Marymount University

  Bachelor's Degree, Business Administration

• Loyola Marymount University

  Master of Business Administration (M.B.A.), Entrepreneurship, Marketing

Skills

• Customer Service
• Training
• Social Networking
• Social Media Marketing
• Public Speaking
• Social Media
• Powerpoint
• Microsoft Excel
• Management
• Recruiting
• Outlook
• Microsoft Office
• Event Planning
• Fundraising
• Marketing Strategy
• Event Management
• Nonprofits
• Facebook
• Photoshop
• Microsoft Powerpoint
• Final Cut Pro
• Research