Paul Pfanner
Founder CEO Strategist @Pfanner Communications Inc
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WORK HISTORY
Founder CEO Strategist @Pfanner Communications Inc
Laguna Beach, CA, US
I work with people focused on winning what\'s next — and who behave as if they have more to gain than they have to lose.That\'s the competitive mindset. It\'s also the only one worth bringing to a moment like this one.I\'ve spent more than fifty years inside motorsport, automotive media, and brand strategy — as a founder, publisher, and advisor. In 2026 I co-founded Pfanner Advantage with Bill Sparks and Bill Long. We publish The Advantage Journal weekly for people who want the signal without the noise.I love learning. Faster.
EDUCATION
The Jim Russell Racing School
Renewed Racing Competition License with a graduate degree in winning races. , I studied braking, apexing, accelerating and passing.
SCCA Cal Club Racing School
Turning left, turning right, shifting gears, slowing down, speeding up. , I studied racing, competitive mindset, and learning faster in life.
Skip Barber Racing School
Lerner's permit for adult life., Motorsports brand identity / positioning, and on-track performance
SKILLS
ABOUT PAUL PFANNER
My life in racing taught me the power of now — and the value that comes from understanding what’s around the next corner. That mindset has shaped my career across automotive and motorsports media, and in positioning, branding, and strategy through periods of profound change. From print to digital platforms and now into AI-accelerated environments, Pfanner Communications has worked with leaders navigating moments where timing matters and the path forward isn’t fully visible.Experience helps. But what tends to make the difference is staying curious, reading the changing conditions early, and acting with conviction. I take the work seriously but I try not to take myself too seriously, because I know shift happens.
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