Paul Petrone

About Paul Petrone

At LinkedIn, I lead the go-to-market strategy for Sales Navigator’s AI innovations—including features like Account IQ and Message Assist—focused on driving awareness, adoption, and real-world impact.My goal is to make AI feel accessible, actionable, and essential. I create integrated campaigns that don\'t just inform—they inspire usage and build trust.I believe great marketing starts with delivering value, thrives on clarity, and is anchored in integrity. These principles shape how I bring new products to market: with strategic storytelling, cross-functional alignment, and a deep understanding of what truly helps users succeed.Specialties: Product Marketing, Integrated Marketing, AI Marketing, Go-to Market, Product Adoption, Feature Launches, Insights-Driven Storytelling

Experience

1. Senior Integrated Marketing Manager 2 Ai Features and Narrative

   Linkedin

   Jun 2024 — Present · NY, US

   Led go-to-market strategy and execution for product- and feature-focused integrated campaigns across LinkedIn Sales Solutions, including for agentic functionality.• Owned AI narrative development, aligning cross-functional partners across Product, PMM, Brand, and Field.• Built scalable GTM toolkits: messaging frameworks, blogs, sales collateral, and customer-facing decks.• Partnered with Enablement and Sales to ensure consistent field adoption and activation.

Education

• University of Connecticut

  Bachelor's degree, Journalism

  2002 — 2006

Skills

• Public Relations
• Fiction
• Construction
• Copywriting
• Journalism
• Newspapers
• Facebook
• Real Estate Development
• Microsoft Office
• Management
• Social Networking
• Social Media
• Editing
• Copy Editing
• Marketing
• Sports Writing
• Social Media Marketing
• Leadership
• News Writing
• Reporting
• Writing
• Storytelling
• Content Marketing
• Radio
• Promotions
• Video Production
• Video Editing
• Videography
• Creative Writing
• Email Marketing
• Visual Storytelling
• Blogging
• Breaking News
• Photography