Paul T. Oleary

About Paul T. Oleary

Over a decade of marketing and media industry experience, I excel in a high demand, fast paced environment and bring a professional independent, collaborative and problem solving attitude every day.I have experience across the digital media landscape and have watched its evolution, seen its challenges detail oriented eye for problem solving Across various roles I am extremely accustomed to liaising with PR Agencies, Media Outlets as well as internal and external partners.Respected for passion, dedication, as well as a demonstration of a positive work ethic. My excellent communication and influencing skills have me looking for a role with an organization with an international reputation, to combine my experience, love of technology and passion for success.

Experience

1. Director of Marketing

   The Players Way

   Mar 2024 — Present · Orlando, FL, US

   As Director of Marketing for Players Way, the official youth development initiative of the Major League Baseball Players Association (MLBPA), I lead the brand’s mission to prepare the next generation of athletes through education, innovation, and expert-led instruction.Key Responsibilities & Focus Areas:• Oversee national marketing strategy, partnerships, and creative direction to connect professional-level development with youth athletes, parents, and organizations nationwide.• Build and execute integrated campaigns spanning brand development, digital advertising, event marketing, and organizational partnerships.• Develop and manage brand identity, messaging, and content across all digital and traditional platforms.Drive awareness, engagement, and participation through initiatives such as:– The 6th Tool Hitting League– ProFile Showcase Series– Collaborations with partners including the MLB Players Association, Sports Academy, and local event operators.• Utilize data-driven strategy and creative storytelling to enhance visibility, conversion, and community connection.• Oversee design and creative production for all marketing assets, ensuring alignment with brand values and performance goals.I’m passionate about creating experiences that not only market the game but move it forward — building a bridge between grassroots baseball and the professional level through purpose, innovation, and storytelling.

Education

• The Open University

  Undergraduate, Humanities

• NVQ Level 2

  Team Leader, Team Leading Modern Apprenticeship

Skills

• Real Estate
• Management
• Search Engine Optimization (SEO)
• Marketing
• Wordpress
• Blogging
• Social Media
• SEO
• Social Media Marketing
• Microsoft Excel
• Account Management
• Training
• Budgets
• New Media